Color in Commercial Spaces
11/02/2009 09:31 AM by Gretchen Schauffler
There are huge differences between a retail space and a personal home environment. The differences lie in their purpose and function. The same goes for how color is used on walls in each situation. In a retail environment, wall color can muscle its way into of a striking statement—leaving a lasting impression. Commercial applications of wall color can be used as an extension of your brand to instantly differentiate your business from others. When a customer visits a retail environment, they identify with the style of the place—and wall color makes this connection happen immediately.
Devine colors are strong without being overbearing, bright without being loud. They are easy on the eye at home; places that require a longer stay than a trip to a shoe salon, and shine in the quick-fast pace of the retail limelight—some, even more than others.
Here are great recommendations:
Hot pinks and sweet pinks, like Devine Berries & Beans, Devine Flamingo, Poodle, Risqué and Frappe’, are as GIRLY-GIRL as you can get.
We have FRENCH hues such as Devine Water Lily, Devine Blue Silk, Devine Kiwi, Blue, Devine Saffron…and BISTRO blacks: Devine Piping, Devine Leather, Devine Penguin and Rhino.
Devine Icing is the perfect white, period. It can handle layers of colors, all around, while refusing to look anemic or tired.
We have TRADITIONAL blues and reds, CONTEMPORARY neutrals, ZEN and EXOTIC greens. Whether you own a hair salon, spa, boutique, or restaurant, Devine Color is here to make your public space say, “it’s my place, please; make yourself at home.”
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hey Gretchen
just wanted to know if your paint would work for painting furniture. I was going to paint a dresser Im refinishing in Whip. How about wood paneling? Thanks a lot for your time
— karla 11/03/2009 11:44 PM #
Karla:
If you use a great primer, one that is recommended to go over furniture/wood paneling surfaces, under latex paint, you are good to go! Primers work as a “glue” that fuses the surface you are trying to paint (there are some even for glass or tile) with paint properties; either oil or latex (water-based). Devine is latex. For the furniture, I recommend the Luscious sheen unless you are trying to do Shabby Chic, or Old World, then I recommend the Powder! For the wood paneling, Delicate or Powder will do more than just fine.
— Gretchen Schauffler 11/04/2009 10:20 PM #
My boss wants to paint our entire 40K sq ft showroom (we sell home decor) walls, floors, ceiling—everything—bright white. All the employees (mostly designers) are against this. She has no retail experience and fancies herself a ‘designer’ but this is too much! Any thoughts?
— Mark 01/14/2010 11:56 AM #
Mark:
Lets approach this gingerly, shall we? lol. Everyone has a perspective, or point of view about color that they value, and guard, close to their hearts. So when it comes to making color choices by consensus, the greater good is more important than personal taste. See if this color argument creates reactions of understanding and compatibility. White walls are the reason galleries are able to showcase lots of different artist and art. It separates between art pieces like a border. Art is to “stand alone”. Wall color, behind furniture collections, create cohesion and vision, therefore, colorful vignettes in stores help sell merchandise. Decor is to “stand among”. If you are a Home Goods, where people are shopping at a discount, white walls are able to make it all look like “stuff”, that may be the goal. Identify the greater good…and go for some Devine intervention :-)
— Gretchen Schauffler 01/14/2010 04:46 PM #