Quality Paint Results in a Quality Painting Job:
10/13/2008 10:34 AM by Gretchen Schauffler

In reality, when buying a paint color, we are not color consumers as much as we are “paint consumers”. So when it comes to being “expert” paint consumers, most of us do not know what’s in paint—let alone what makes paint really good or really bad. Do you know what’s in paint? Here is a simple way to look at the basic chemistry inside a paint can. There’s water, glue, and powder. The water is the medium, the glue binds everything together along with colorants—and voila’—you get icing (paint) for your cake (walls). When the water evaporates, it’s the glue, powder and colorant quality left on your wall that determines longevity, color consistency, light reflection, and the livability of your wall color. To sum it up, great icing makes a great cake, just like quality paint gives you quality painting.

Professional painters across the country who have not painted with Devine Color may have reservations about using and unfamiliar paint product that could slow down their job. Paint costs for professional painters are 15% of the total job cost. Labor is how they maximize their time and make their living. The faster the painter is in and out of a painting project—with the least amount of touch-up and clean up, the more money they make.

Reasons you “pay a little more” for Devine?:
Less coats
Less dripping
Less VOCs
Less smell
Less time
Less repainting
Less “Lucy, you’ve got some explaining to do.”
You pay a little more for a lot less of what can go wrong and that’s money you can take to the bank!

Our product quality and performance information about each paint finish is available through “SPECS” in our paint section. Please share these with your professional painter. These specs give you a great deal of information about volume, solids, and dry times (way more technical than my water, glue, and powder analogy). Even more important, you can read customer testimonials that speak louder than anything our company could say about our paint Our 118 year old manufacturer stands behind our product 100%. Professional painters and customers can contact kevino@millerpaint.com regarding any paint performance questions.

Our paint goes on in one coat in MOST cases. This is case by case because variables include surface conditions, preparation, painting skills, and previous color. Even if it covers in one coat, a light second coat gives the color a rich evenness your rolling may have missed the first time. With our quality paint you get the quality paint job you want with the color you fell in love with. This makes you a smart paint consumer. We now offer free shipping on our tax free paint so you may want to be eco-lovin’ and have our paint delivered via product car-pool, which saves you gas and the hassle of traffic! If there is not a dealer near you, you and your painter can plan ahead of time, kick back, and wait for Devine Color to arrive.

READ: WHAT YOU SHOULD KNOW ABOUT OUR SHEENS
  1. Have just completed reading all testimonials that I could find. Can’t wait to use your paint—I mentioned in previous email our LR, but I’m actually repainting entire house, so I want to get the correct tones to start with and look forward to your help in this. Also, come spring we’re painting the exterior. Do you have exterior paint or did I just miss it? Probably would be good to do the color palette to include the house body as well. There’s a green architectural roof to what I call elegant cottage decor.
    Thanks, Frances


    Frances Graham    11/02/2008 05:11 PM    #
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